Your Season Ticket Base
Is Not Your Pricing Strategy.
Eighty-one home dates, one price sheet, and a secondary market taking the spread on every game that matters. We price and distribute the whole season, game by game.
45 minutes · three of your events · one written page · yours to keep
Every game is priced
like every other game.
A flat single-game price across a full season means you overprice the dates nobody wants and underprice the dates everyone does. The brokers know which is which. Your price sheet does not.
One price sheet, forty-one different demand curves
A rival on a Saturday and a non-conference midweek are not the same product. Pricing them the same hands the difference to whoever resells the ticket.
Season tickets set the floor, and the floor sets the ceiling
When the single-game price sits near the per-game season price, there is nowhere to move on the games that could carry the season.
You find out what a game was worth after it happens
Post-game reporting tells you where you landed. It does not tell you what to do on Tuesday.
SINGLE-GAME PRICE BANDS
ILLUSTRATIVE VIEW · NO CLIENT DATA
SHOWN TO DESCRIBE THE METHOD
We don't give you a dashboard
and wish you luck.
Four things we operate on your behalf, inside the system you already run. Your team keeps the final call on every price band.
Game-by-game price bands
Every date gets its own band, built from opponent, day of week, standing, and how the market has moved on comparable games. Bands move inside the limits you approve.
WHAT THAT MEANS FOR YOU:
The rivalry game gets priced like a rivalry game, and the Tuesday in February stops sitting empty at a price nobody will pay.
Season-to-single-game alignment
We set the relationship between the per-game season price and the single-game band so renewals stay defensible and single-game upside stays available.
WHAT THAT MEANS FOR YOU:
You can raise price on the games that carry demand without giving your season base a reason to walk.
Channel and inventory control
Allocation across your own channels, marketplaces, and resale partners, with the release schedule written down instead of improvised.
WHAT THAT MEANS FOR YOU:
You capture the spread the brokers were taking, and you know which channel produced every dollar.
Weekly operating read
One report and one call each week: what moved, what we changed, what we are watching next.
WHAT THAT MEANS FOR YOU:
You see the price change before it happens, not in the postmortem.
What the engine reads.
No black box.
Six inputs, weighted for teams. On the audit call we show you which of these move your number most.
Opponent strength and standing at time of sale
Day of week and start time
Pace against comparable prior-season dates
Secondary market ask and clearing prices
Season ticket utilization and forwarding behavior
Promotion, giveaway, and theme night calendar
Four steps.
The first one is free.
Revenue Audit
We review three of your past events and hand you a written page of findings. Yours whether or not we work together.
Strategy Build
Pricing model, distribution plan, and the guardrails you approve. Nothing goes live until you sign off on the rules.
Go Live
We operate inside your system, and your team keeps the final call on every price band.
Weekly Read
One report, one call, one number that matters. Changes explained before they happen, not after.
We never move a price outside the band you approved.
You set the floor, the ceiling, and the rules for how fast anything can move. We operate inside your ticketing system, your team keeps the final call on every band, and any change to the rules comes back to you in writing before it runs.
What teams ask.
Answered plainly.
Do we have to change ticketing systems?
No. We work inside the system you already run. Nothing is migrated and nothing is replaced.
What happens to our season ticket holders?
They are the constraint the model is built around. We set the single-game bands relative to the per-game season price so renewals stay defensible.
Who has final say on price?
You do. We propose bands, you approve them, and nothing moves outside what you signed off on.
What does the first call actually produce?
A written page on three of your past events: what we would have priced differently, where inventory leaked, and what it was worth. Yours to keep either way.
Your Next Home Game Is Already Priced Wrong.
Let's Fix That.
45 minutes. We look at three of your past events and hand you a written page of what we'd change and what it's worth — yours to keep whether or not we work together.
No deck, no procurement, no obligation
WHAT YOU WALK AWAY WITH
- 45 minutes, one call
- Three of your past events reviewed
- One written page of findings
- Yours to keep either way