One On-Sale.
One Chance to Get It Right.
Tiers set a year out, a lineup drop that changes everything, and a resale market that knows it before you do. We price the tier ladder against real pace, not the plan from last November.
45 minutes · three of your events · one written page · yours to keep
The tier ladder was set
before the lineup existed.
Tiers written a year out are a plan, not a price. When a tier sells out in a day you left money on the table, and when one stalls you have no lever left except discounting in public.
Tiers are dated the moment the lineup lands
The ladder was built on last year's demand. An announcement can move real demand overnight and the price sheet does not move with it.
A tier that sells out in a day was priced wrong
Instant sellout reads like a win and costs like a loss. The difference goes to whoever resells the ticket.
The only late lever is a discount everyone sees
With no plan for a stalled tier, the fix becomes a public price cut that punishes the fans who bought early.
TIER LADDER PACE
ILLUSTRATIVE VIEW · NO CLIENT DATA
SHOWN TO DESCRIBE THE METHOD
We don't give you a dashboard
and wish you luck.
Four things we operate on your behalf, inside the system you already run. Your team keeps the final call on every price band.
Pace-driven tier ladders
Tier sizes, prices, and trigger points built from real pace against comparable cycles instead of fixed a year in advance.
WHAT THAT MEANS FOR YOU:
A tier moves up when demand earns it, and a stalled tier gets addressed with inventory instead of a public discount.
Announcement and on-sale sequencing
Blind faith, lineup drop, and each tier release scheduled against each other so every beat has inventory to sell.
WHAT THAT MEANS FOR YOU:
The lineup announcement lands on a tier that can absorb the demand it creates.
Hold, payment plan, and resale control
Allocation across your own channels, official resale, and partner marketplaces, with release timing and rules written down.
WHAT THAT MEANS FOR YOU:
You capture the spread the brokers were taking, and fans who need to resell can do it inside your system.
Weekly operating read
One report and one call each week across the cycle: what moved, what we changed, what we are watching next.
WHAT THAT MEANS FOR YOU:
You know months out whether the ladder is working, while there is still time to change it.
What the engine reads.
No black box.
Six inputs, weighted for festivals. On the audit call we show you which of these move your number most.
Pace against comparable prior cycles by tier
Lineup announcement calendar and act draw
Tier size, price step, and remaining inventory
Secondary market ask and clearing prices
Payment plan uptake and default rate
Travel distance mix and competing festival dates
Four steps.
The first one is free.
Revenue Audit
We review three of your past events and hand you a written page of findings. Yours whether or not we work together.
Strategy Build
Pricing model, distribution plan, and the guardrails you approve. Nothing goes live until you sign off on the rules.
Go Live
We operate inside your system, and your team keeps the final call on every price band.
Weekly Read
One report, one call, one number that matters. Changes explained before they happen, not after.
We never move a price outside the band you approved.
You set the floor, the ceiling, and how fast anything can move, including whether a tier price can rise at all. We operate inside your ticketing system, your team keeps the final call, and any change to the rules comes back to you in writing before it runs.
What festivals ask.
Answered plainly.
Do we have to change ticketing systems?
No. We work inside the system you already run. Nothing is migrated and nothing is replaced.
Will you raise prices on fans mid-cycle?
Only inside the ladder you approved, and only where you allow it. Plenty of festivals run us with a fixed ladder and let us work the inventory instead.
We are already on sale. Is it too late?
No. Remaining tiers, holds, and release timing are all still live levers.
What does the first call actually produce?
A written page on three of your past cycles: what we would have priced differently, where inventory leaked, and what it was worth. Yours to keep either way.
Your Next On-Sale Is Already Priced Wrong.
Let's Fix That.
45 minutes. We look at three of your past events and hand you a written page of what we'd change and what it's worth — yours to keep whether or not we work together.
No deck, no procurement, no obligation
WHAT YOU WALK AWAY WITH
- 45 minutes, one call
- Three of your past events reviewed
- One written page of findings
- Yours to keep either way